The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in June 2024
In June, the top consumer trend was Vegan and Vegetarian Food (number one trend in the previous month: Data Privacy), followed by Craftsmanship and Maker Culture. Maker Culture notably rose from the fifth position in May to the third position in June. It was also the only trend from May’s top five to remain in the top five this month.
Top 5 Industry Trends in June 2024
Artificial Intelligence dominates industry trends, also boasting very high year-over-year growth. Customer Satisfaction Monitoring follows in second place, showing remarkable momentum. Cognitive Care & Mental Health has moved from the third position in May to the fifth position in June, and is the only trend from May’s top five to remain in the top five this month.
Top 5 Society Trends in June 2024
In June, Talent Gap, which was third in May, emerged as the top society trend by momentum, indicating significant changes in the global economy. It is followed by Global Power Shifts and Diversity & Inclusion. Right Wing Populism remains in the fourth position.
