The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in August 2024
Data Privacy has emerged as the leading consumer trend, demonstrating not only significant momentum but also strong year-over-year growth. In second place is Craftsmanship, followed closely by Eco-Awareness, reflecting increasing consumer focus on quality and sustainability.
Top 5 Industry Trends in August 2024
Search Advertising is experiencing robust upward momentum, although its year-over-year growth has slowed. Data Security ranks second, followed by Conversational User Interfaces, which, like search advertising, have also seen a decline in year-over-year growth. Chatbots, a closely related trend, is rounding out the top five industry trends.
Top 5 Society Trends in August 2024
Diversity & Inclusion emerged as the leading societal trend by momentum in August, despite experiencing a year-over-year decline. Global Threats, ranked second, also saw an even sharper decline over the same period. Notably, Fake News is the only top-five societal trend in August that demonstrated both strong growth and momentum.
