The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in September 2024
None of the top five consumer trends from the previous months maintained their positions in September’s rankings. The new leading trend is New Work, gaining the most momentum, followed by Mindfulness & Conscious Living and Athleisure. The remaining two trends, Natural & Organic Products and Convenience Foods, are marked by relatively weak momentum, albeit strong enough to make it to the top five.
Top 5 Industry Trends in September 2024
None of the top five industry trends from previous months appear in this month’s rankings. Bio Engineering has emerged as the leading trend, followed by Start-Up Economy and Augmented & Virtual Reality. Notably, all top five industry trends are characterized by strong momentum.
Top 5 Society Trends in September 2024
Global Threats has risen from second to first place among society trends, reflecting escalating tensions in the Middle East and Eastern Europe. Notably, it is the only trend from last month’s rankings to remain in the top five. Smart Cities and Individualization follow in second and third place, respectively, both gaining traction in this month’s rankings.
