The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in December 2024
Vegan and Vegetarian Food leads the consumer trend ranking with the highest momentum, followed by Data Privacy, which, despite lower volume, showed strong relevance. Emerging lifestyle and consumption shifts like Snackification, Athleisure, and Maker Culture trail behind, with lower overall momentum and mixed growth signals.
Top 5 Industry Trends in December 2024
Artificial Intelligence leads the industry trend ranking, followed by Deep & Machine Learning and Data-Driven Enterprise, reflecting the continued focus on intelligent systems and data-centric business models. Data Security and Commercial Drones completes the top five, highlighting growing concerns around information protection and expanding applications of autonomous technology.
Top 5 Society Trends in December 2024
Digitalization leads the ranking of top society trends, followed by rising concern over Global Threats and the growing urgency around Climate Change. Global Power Shifts and Urbanization round out the top five, reflecting ongoing transformations in economic influence and population distribution.
