WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
Insights
Report
Singles' Day: The most popular Fashion & Luxury brands in China
What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.
Report: Rewriting the Marketing Playbook
The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Report: How COVID-19 Changed Ad Campaigns
Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.
COVID-19 Impact Report Series
How did the COVID-19 crisis impact various industries in the affected countries?
Trend Report "From Automation to Autonomy"
Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.
The Most Talked About Automotive Brands on Singles‘ Day
We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.