Welcome to Insights - TD Reply's knowledge portal

Insights into our work and products, as well as commentaries on current issues relating to data-driven marketing. Here you will also find all our reports, whitepapers and exclusive formats such as the Monthly Trend Monitor.
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News

Monthly Trend Monitor: June 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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June 30, 2021 | TD Reply
Knowledge

Use Share of Search to Drive Ad Effectiveness

Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.

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June 18, 2021 | Lars-Alexander Mayer
News

Monthly Trend Monitor: May 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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May 19, 2021 | TD Reply
News

Monthly Trend Monitor: April 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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April 26, 2021 | TD Reply
Knowledge

Marketers – Focus on Your Business, Not the Technology

Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?

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April 21, 2021 | Lars-Alexander Mayer
News

Monthly Trend Monitor: March 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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March 23, 2021 | TD Reply
Knowledge

Pulse Spotlight: PPT Export Feature

Introducing a neat feature of TD Reply's Pulse dashboard: the fast and easy creation of PowerPoint reports.

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March 11, 2021 | Pulse Product Team
Report

The First Objective Super Bowl LV Campaign Ranking

Let's rank the best Super Bowl LV campaigns with the help of TD Reply's Data Creativity Score.

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March 1, 2021 | Leo Zalischiker
News

Monthly Trend Monitor: February 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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February 25, 2021 | TD Reply
Knowledge

Ignaz Semmelweis and the data-driven revolution of medicine

The story of Ignatz Semmelweis who was able to save lives by pioneering data-driven research – and was shunned by ignorant elites.

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February 15, 2021 | Niklas Stog