Welcome to Insights - TD Reply's knowledge portal

Insights into our work and products, as well as commentaries on current issues relating to data-driven marketing. Here you will also find all our reports, whitepapers and exclusive formats such as the Monthly Trend Monitor.
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News

Monthly Trend Monitor: November 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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December 28, 2020 | TD Reply
Knowledge

Now is the Perfect Time to Bootstrap Your Data Strategy

Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.

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December 21, 2020 | Dr. Phillipp Dauderstädt
Report

Singles’ Day: The most popular Fashion & Luxury brands in China

What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.

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November 17, 2020 | Leo Zalischiker
Report

Report: Rewriting the Marketing Playbook

The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.

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November 9, 2020 | TD Reply
Report

Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

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August 17, 2020 | TD Reply
Report

Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

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July 28, 2020 | TD Reply
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

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June 18, 2020 | Lars-Alexander Mayer
Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

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May 20, 2020 | Leo Zalischiker
Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

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May 12, 2020 | Niklas Stog
News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

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April 7, 2020 | Leo Zalischiker