Welcome to Insights - TD Reply's knowledge portal

Insights into our work and products, as well as commentaries on current issues relating to data-driven marketing. Here you will also find all our reports, whitepapers and exclusive formats such as the Monthly Trend Monitor.
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News

Monthly Trend Monitor: January 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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January 31, 2021 | TD Reply
News

Monthly Trend Monitor: December 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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December 30, 2020 | TD Reply
News

Monthly Trend Monitor: November 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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December 28, 2020 | TD Reply
Knowledge

Now is the Perfect Time to Bootstrap Your Data Strategy

Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.

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December 21, 2020 | Dr. Phillipp Dauderstädt
Report

Singles’ Day: The most popular Fashion & Luxury brands in China

What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.

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November 17, 2020 | Leo Zalischiker
Report

Report: Rewriting the Marketing Playbook

The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.

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November 9, 2020 | TD Reply
Report

Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

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August 17, 2020 | TD Reply
Report

Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

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July 28, 2020 | TD Reply
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

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June 18, 2020 | Lars-Alexander Mayer
Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

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May 20, 2020 | Leo Zalischiker