ALL TOPICS
Saying Bye to One of Our Founders
Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.
We Are Officially Number 1 in Germany
The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.
Announcement: dataX 2019
Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.
From Big to Smart Data – A Rough Guide to Data-Driven Marketing
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.
6 Misconceptions about Digital Customer Journeys
These persistent but false notions deceive companies and businesses alike.
Why We Need Data-Driven Creatives
The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.