Welcome to Insights - TD Reply's knowledge portal

Insights into our work and products, as well as commentaries on current issues relating to data-driven marketing. Here you will also find all our reports, whitepapers and exclusive formats such as the Monthly Trend Monitor.
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News

Saying Bye to One of Our Founders

Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.

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May 28, 2019 | Leo Zalischiker
News

We Are Officially Number 1 in Germany

The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.

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May 9, 2019 | Leo Zalischiker
Event

dataX 2019: Impressions and Takeaways

Here’s what happened at our biggest dataX yet!

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May 2, 2019 | Leo Zalischiker
Event

Announcement: dataX 2019

Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.

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March 6, 2019 | Lars-Alexander Mayer
Knowledge

From Big to Smart Data – A Rough Guide to Data-Driven Marketing

Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.

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March 5, 2019 | Lars-Alexander Mayer
Knowledge

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.

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| Lars-Alexander Mayer
Knowledge

The 12 Myths of Marketing in China

A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.

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March 2, 2019 | Anja Kielmann
Knowledge

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.

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| Dr. Philipp Dauderstädt
Knowledge

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.

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March 4, 2017 | Marcus Wacker