Local manufacturers in China are surpassing international brands, particularly in the hybrid and electric vehicle sectors. TD Reply offers insights into consumer behavior and market trends, underscoring the urgency for international brands to quickly adapt to evolving customer expectations in this key market.

China is shifting from a market dominated by Western brands to one led by local manufacturers, producing 25% of the world's cars in 2023. As consumer preferences move towards hybrid and electric vehicles, international automakers face challenges adapting, with companies like TD Reply offering crucial insights for navigating this evolving landscape.

Lufthansa has implemented a Customer Insight Hub to enhance customer experience by analyzing feedback using generative AI. This platform, developed in collaboration with TD Reply, automatically categorizes customer reviews and assesses their sentiment to provide comprehensive insights.

According to Dr. Tobias Reckmann of TD Reply, survey-based brand measurement methods have severe limitations. A new metric combining various established and new measures could enable more thorough brand assessments and holistic management.

Lufthansa Group's innovative Customer Insight Hub is designed to enhance understanding of customer needs, desires, and concerns through sophisticated AI-supported analysis.

Niklas Stog, Partner at TD Reply, states that the democratization and use of generative AI can enhance tools for improving conversion rates and automating the selection of efficient creatives, potentially advancing Dynamic Creative Optimization (DCO) while introducing new challenges for agencies.

Marketing is often seen as a lever to drive short-term sales rather than a long-term growth engine. What can marketers do to combat short-termism in the industry? The key lies in the correct measurement of the brand, as Tobias Reckmann from the Berlin-based marketing and innovation consultancy TD Reply points out in his guest article.

TD Reply hat mit Geolytics eine innovative Methode entwickelt, um die Kaufbereitschaft der Konsumenten mit der physischen Verfügbarkeit von Produkten an den jeweiligen Standorten zu verbinden. Niklas Stog von TD Reply gibt in diesem Interview Antworten auf Fragen rund um Geolytics.

TD Reply stellt seinen innovativen Ansatz zur Nutzung von Geodaten zur Identifizierung und Optimierung physischer Outlets vor.

TD Reply hat mithilfe des Data Creativity Score-Algorithmus die Werbespots beim Super Bowl 2023 analysiert, um herauszufinden, was die objektiv besten Spots waren.

Marketing and innovation consultancy TD Reply used Chinese social media data to investigate which fashion brands were able to attract the most buzz on Singles’ Day 2022.

ADZINE hat sechs Datenexpertinnen und -experten gefragt, welche Trends sie am Horizont ausmachen können, die der Werbekosmos 2023 auf dem Schirm haben sollte.

TD Reply nimmt sich in einem neuen Whitepaper dem Thema Kommunikation von Haltung an und spricht in diesem Artikel über die Kernpunkte.

Trendforschung ist häufig unsystematisch und basiert nicht auf soliden Datengrundlagen. Abhilfe schaffen datengetriebene und KI-gestützte Methoden wie Expert Listening, Social Listening und Search Listening.

Winning over Chinese gen Zers ranks very high on the priority list of Western luxury brands. TD Reply's Lars-Alexander Mayer on why dynamic brand positioning is key.

New data-driven brand measurement approaches allow us to find out exactly to what extent the brand contributes to overall business success. The results are astonishing.

Lars-Alexander Mayer, Geschäftsführer von TD Reply, über die drohende “Cookiecalypse” und was Statistik verknüpft mit den richtigen Tools leisten kann.

TD Reply's Firmenprofil im Tech-Finder von Adzine.

TD Reply analyze social media data from China to find out which fashion brands generated the most buzz during Singles’ Day 2021. The results have surprised the analysts.

TD Reply's Lars-Alexander Mayer introduces Digital Brand Equity, an innovative data-driven brand measurement and steering approach, and explains why it is superior to common survey-based approaches.

TD Reply used its Data Creativity Score (DCS) algorithm to objectively rank the election ads of the six major German parties.

With the help of Share of Search, we were able to increase the relative market share of our customer in an Asian growth market.

At TD Reply, we have been using share of search for several years as a cost-effective, timely, and accurate method for answering a wide range of high-level marketing strategy questions.

Advertisers should ask themselves today how to make advertising less noisy and intrusive. Advertisers need to make the industry-relevant again, rather than continuing their hyper-targeting game plan in the post-cookie era.

TD Reply applied the DCS campaign effectiveness measurement algorithm to winning German campaign - with surprising results.

TD Reply supports the BMW Group in the conception and implementation of experiential marketing with the help of digital data.

Which fashion brands generated the most attention on this year's Singles' Day? A buzz analysis by TD Reply provides answers.

The marketing industry must emancipate itself from the tech giants and take on a leadership role again. Otherwise it will become irrelevant, says TD Reply's Lars-Alexander Mayer.

Too many companies are obsessed by technology and data, yet few have experienced significant improvements in ROI as a result of personalisation.

In its newly released report, the marketing consultancy TD Reply took an in-depth look at the challenges facing marketing today.

TD Reply's white paper "Global Brand Steering for Football Clubs" provides insights into what European football clubs can do to strengthen brand across emerging football markets.

In a white paper, marketing and innovation consultancy TD Reply has presented a modern approach to global brand management for European soccer clubs.

TD Reply's CEO on why the joint Google-AGF project for the creation of a unified video measurement currency was doomed to fail.

Utilizing Baidu search data, the digital consultancy TD Reply has investigated which clubs the Chinese search for most frequently on the Internet.

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

TD Reply analyzed the impact of the Bundesliga restart on Chinese consumers and created a ranking of the most popular German players and clubs in China.

Nowadays it's popular to think that marketers should nowadays also be data analysts. We don't agree. There is a better way.

About the role of predictive models during the COVID-19 crisis and why the public is not yet ready to deal with sophisticated predictions.

TD Reply's study shows that in the face of the COVID-19 crisis, Chinese automotive brands are gaining traction, while interest in international brands fades.

Marketing Effect Modelling combines classical marketing mix modelling and real-time tracking to enable marketers to track their marketing ROI live.

With the end of the cookie era approaching, the demand for new ways to assess and increase marketing effectiveness is growing.

TD Reply's AI-driven consumer intelligence platform China Beats allows Western businesses to be successful in winning the highly competitive China market.

Lars-Alexander Mayer, Partner at TD Reply, on why classical marketing theory and data-driven marketing should go hand in hand.

Using an elaborate buzz analyzis, TD Reply assessed which car brands performed the best in China during the Singles' Day promotions.

Anja Kielmann on why Chinese tech giants are the principle drivers of innovation in the world today how they are changing the advertizing industry too.

Creativity needs to be measured. Yet common measurement approaches come with substantial pitfalls. The Data Creativity Score offers a fresh perspective.

The Data Creativity Score by TD Reply is the new data-driven analytics approach that enables an objective measurement of creativity.

Marketers state that they fail to derive real business value from their data. The problem is often a rather narrow understanding of data.

TD Reply's China Beats is a new consumer intelligence paltform that makes the Chinese market and consumer understandable for Western businesses.

TD Reply's consumer intelligence platform China Beats promises companies a superior understanding of the Chinese market and its key players.

TD Reply co-founder Prof. Dr. Marc Drüner leaves the company chair to pursuit academic projects in China. Lars-Alexander Mayer assumes company leadership.