The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in June 2022
Vegan and Vegetarian Food remains the top consumer trend, with increased momentum compared to May. Health Lifestyle & Wellbeing also remains the second-strongest trend, though with a decreased momentum. The remaining three trends in the top five are new entries.
Top 5 Industry Trends in June 2022
None of the previous month’s top industry trends have managed to preserve their momentum and remain in the top five. The new top industry trend in June is Cognitive Care & Mental Health, showing a very strong momentum, followed by Customer Satisfaction Monitoring and Natural Language Processing.
Top 5 Society Trends in June 2022
After a hiatus in May, June’s top society trend is once again dominated by Global Threats – a trend that reflects armed conflicts around the world, especially the current war in Ukraine. It also boasts an extraordinarily strong momentum. New Living Models and Creative Class follow on the second and third positions, respectively, with a much weaker momentum.
