The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in November 2024
Vegan and Vegetarian Foods are leading current consumer trends, followed by a focus on Healthy Lifestyle and Wellbeing, and the rise of Snackification. Additionally, Maker Culture is experiencing the most rapid growth among these top consumer trends.
Top 5 Industry Trends in November 2024
Digital Currencies top the list of industry trends, driven by the Bitcoin surge following the Trump victory. Discussions surrounding Renewable Energy, also likely related to the Trump election, propel this trend to the second spot, followed by E-commerce in third place.
Top 5 Society Trends in November 2024
Digitalization emerges as the leading societal trend, closely followed by concerns over Global Threats and Climate Change.
