The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends. How it works: We use the SONAR trend radar, which tracks the volume of written scientific and journalistic publications on a certain trend, to find out what the top five trends are in these three categories. Utilizing intelligent algorithms, SONAR analyzes a continuously growing database of more than 40 million publications from academic journals, expert blogs, mass media, and patent registers to gain unique insights on global trends.
SONAR can sort trends by Volume (number of articles relevant to a trend and relative to the SONAR index), Growth (YoY growth, volume of the last 12 months vs. previous 12 months) or Momentum (MoM growth, volume of the last month vs. volume of the previous month).
Each month, we present the top 5 consumer, industry, and society trends by Momentum.
Top 5 Consumer Trends in September 2021
Healthy Lifestyle & Wellbeing is the number one consumer trend by momentum in September 2021, also boasting high volume and strong growth. Eco-Awareness is the only consumer trend in the top five that was also among the top consumer trends in the previous month.
Top 5 Industry Trends in September 2021
No industry trend from the previous month is featured in the top five for September 2021. Food Tech takes the lead with a very high momentum index, followed by E-Learning. Artificial Intelligence and the related trend Deep & Machine Learning close the top five of industry trends.
Top 5 Society Trends in September 2021
Against the backdrop of the Afghanistan crisis and the ongoing COVID-19 pandemic, Global Threats is the number one society trend in September 2021 with extremely strong momentum. It is followed by Digitalization with a nearly identically strong momentum. The list is closed by Right Wing Populism, which may allude to ongoing political discussions in Germany and France concerning the importance of right-wing parties in the two countries.
