Warum Marketing-Mix-Modelling jetzt ein Comeback feiert

Posted February 21, 2020 by Leonid Zalischiker

Cina, il business si fa. Ma prima, si ascolta con l’intelligenza artificiale

Posted February 2, 2020 by Leonid Zalischiker

Marke vs. Performance: Klassische Marketingtheorie statt Schablonendenken!

Posted December 11, 2019 by Leonid Zalischiker

Diese Automarken interessierten Chinesen am Singles’ Day

Posted November 18, 2019 by Leonid Zalischiker

Chinese tech companies are leading the new global innovation revolution

Posted November 14, 2019 by Leonid Zalischiker

Measuring creativity: Is there a better way?

Posted August 22, 2019 by Leonid Zalischiker

Kreativität von Werbekampagnen auf Knopfdruck messen

Posted August 9, 2019 by Leonid Zalischiker

The real, much-overlooked value of data for marketing

Posted July 11, 2019 by Leonid Zalischiker

Deutsches Social Listening Tool soll Advertisern chinesische Kunden verständlich machen

Posted June 25, 2019 by Leonid Zalischiker

TD Reply Launches ‘China Beats’ BI Solution

Posted June 25, 2019 by Leonid Zalischiker