WELCOME TO THE TD REPLY BLOG
Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.
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![Measuring Creativity: Is There a Better Way?](https://www.tdreply.de/wp-content/uploads/DCS_TDReply.jpeg)
Measuring Creativity: Is There a Better Way?
Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?
![The Real, Much-Overlooked Value of Data for Marketing](https://www.tdreply.de/wp-content/uploads/MathMen.jpeg)
The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
![From Big to Smart Data](https://www.tdreply.de/wp-content/uploads/rough-guide-data-driven-marketing-1.jpeg)
From Big to Smart Data
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
![Market Research is Dead](https://www.tdreply.de/wp-content/uploads/market-research-dead-grave.jpeg)
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
![6 Misconceptions about Digital Customer Journeys](https://www.tdreply.de/wp-content/uploads/lies-customer-journey-1024x680-1.jpeg)
6 Misconceptions about Digital Customer Journeys
These persistent but false notions deceive companies and businesses alike.