TD Reply

WELCOME TO THE TD REPLY BLOG

Here, our experts share insights into our work, products, as well as hot topics related to data-driven marketing, creative strategy, China, and more. This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity.

Insights

Knowledge

New Approaches for a New Era

#Cookiecalypse
#DigitalBrandEquity
#MarketingEffectModelling

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.